Effective Date: June 29, 2026 | Last Updated: June 29, 2026
This Cookie Policy explains how Gabby's Fitness ("we," "us," or "our"), operating the website gabbyfitness.com (the "Site"), uses cookies and similar technologies when you visit our online store. We are committed to being transparent about the technologies we use and giving you control over how they are used.
This policy is issued in compliance with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the California Privacy Rights Act (CPRA), the ePrivacy Directive (Cookie Law), and the Google Merchant Center (GMC) policies regarding user data transparency and consent.
Business Address: 2207 S 57th Ave, Cicero, IL 60804, United States
Website: https://gabbyfitness.com
Email: info@gabbyfitness.com
Table of Contents
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other device ("device") when you visit a website. They are widely used to make websites work efficiently, to provide a better browsing experience, and to supply information to the owners of the website.
Cookies may be set by the website you are visiting (first-party cookies) or by third-party services that run content on the website (third-party cookies). They do not typically contain any personally identifiable information, but personal data we hold about you may be linked to information stored in and obtained from cookies.
Similar technologies to cookies include web beacons (pixel tags), local storage, session storage, and fingerprinting technologies. Where we refer to "cookies" in this policy, we mean all such similar technologies unless otherwise specified.
2. How We Use Cookies
We use cookies for the following general purposes:
- Essential Website Functionality: To enable core features of our online store, including shopping cart functionality, checkout processing, account login, and secure transactions.
- Performance and Analytics: To understand how visitors interact with our website, which pages are most visited, and how users navigate through our store. This helps us improve our website performance and user experience.
- Marketing and Advertising: To deliver relevant advertisements, measure the effectiveness of our marketing campaigns, and support our Google Merchant Center feed and product advertising.
- Personalization: To remember your preferences, language settings, and provide a customized shopping experience.
- Fraud Prevention and Security: To detect and prevent fraudulent activity, protect customer accounts, and maintain the security of our store.
3. Types of Cookies We Use
Cookies are categorized by their source and duration:
By Source:
- First-Party Cookies: Set directly by Gabby's Fitness (via our Shopify platform) to enable basic site functionality.
- Third-Party Cookies: Set by external services we integrate with, such as Google Analytics, Facebook/Meta Pixel, payment processors, and our CookieYes consent management platform.
By Duration:
- Session Cookies: Temporary cookies that are deleted from your device when you close your web browser.
- Persistent Cookies: Cookies that remain on your device for a set period of time or until you delete them manually.
4. Cookies We Set (First-Party Cookies)
The following cookies are set directly by Gabby's Fitness through our Shopify-powered platform:
| Cookie Name | Purpose | Duration | Category |
|---|---|---|---|
| _shopify_session | Maintains your session state across page requests (cart contents, checkout flow) | 24 hours | Essential |
| _shopify_session_sig | Signature cookie to verify session integrity | 24 hours | Essential |
| cart | Stores your shopping cart contents across page visits | 2 weeks | Essential |
| _tracking_consent | Stores your cookie consent preferences | 1 year | Essential |
| _secure_session_id | Secure session identifier for authenticated sessions | 24 hours | Essential |
5. Third-Party Cookies
We integrate with several third-party services that may set cookies on your device:
5.1 Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to collect and analyze information about how visitors use our website.
Cookies set by Google Analytics:
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique users by assigning a randomly generated number | 2 years |
| _ga_* | Used by Google Analytics 4 to maintain session state | 2 years |
| _gid | Stores and updates a unique value for each page visited | 24 hours |
Opt-out: You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-On.
5.2 Facebook / Meta Pixel
We use the Meta Pixel, a tracking tool provided by Meta Platforms, Inc., to measure the effectiveness of our advertising campaigns on Facebook and Instagram.
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Used by Meta to deliver, measure, and improve ad relevancy | 3 months |
| _fbc | Stores the last Facebook ad ID clicked before visiting our site | 3 months |
| fr | Used for ad targeting, ad delivery, and retargeting | 3 months |
Opt-out: You can manage your Meta ad preferences at Facebook Ad Preferences.
5.3 Shopify Analytics
Our store is powered by Shopify (Shopify Inc., Ottawa, Ontario, Canada). Shopify sets several cookies for platform functionality and analytics.
| Cookie | Purpose | Duration |
|---|---|---|
| _shopify_y | Tracks unique visitors for analytics | 1 year |
| _shopify_s | Session cookie for page view tracking | 30 minutes |
| _orig_referrer | Stores the referrer URL | 30 days |
5.4 Payment Processors
When you make a purchase, payment processing is handled by secure, PCI DSS-compliant third-party processors. These services may set cookies to facilitate secure transactions:
| Service | Purpose |
|---|---|
| Shopify Payments (Stripe) | Fraud prevention, payment security, identity verification |
| PayPal | Payment session management, fraud detection |
Payment processor cookies are essential for processing your transaction and cannot be disabled if you wish to make a purchase.
5.5 CookieYes (Consent Management Platform)
We use CookieYes, a consent management platform provided by CookieYes Limited (London, United Kingdom), to manage your cookie consent preferences.
| Cookie Name | Purpose | Duration |
|---|---|---|
| cky-consent | Stores the user's cookie consent preferences | 365 days |
| cky-action | Stores user actions on the cookie banner | 365 days |
| cky-category | Stores which categories are enabled or disabled | 365 days |
6. Cookie Categories by Purpose
Essential Cookies (Always Active)
These cookies are strictly necessary for the operation of our website and cannot be disabled. They enable core functionality such as shopping cart management, checkout processing, and security features.
Analytics / Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our store. All information these cookies collect is aggregated and anonymous.
Marketing / Advertising Cookies
These cookies may be set through our site by our advertising partners. They may be used to build a profile of your interests and show you relevant advertisements on other sites.
Preference / Functionality Cookies
These cookies enable enhanced functionality and personalization, such as remembering your language preference, region, and other customizable elements.
7. CookieYes Consent Tool
We use CookieYes as our Consent Management Platform (CMP) to give you control over the cookies used on our website.
- When you first visit gabbyfitness.com, a cookie consent banner will appear asking you to choose which categories of cookies you wish to allow.
- You can choose to Accept All, Reject All, or Customize your preferences.
- Your consent choices are stored for 365 days.
- Non-essential cookies will not be loaded until you provide your explicit consent.
- You can change your preferences at any time by clicking the "Cookie Settings" link in our website footer.
8. Managing and Disabling Cookies
Via Our Cookie Consent Banner
The easiest way to manage your cookie preferences is through the CookieYes consent banner, or by clicking "Cookie Settings" in our footer.
Via Your Web Browser Settings
- Google Chrome: Settings > Privacy and Security > Cookies and other site data
- Mozilla Firefox: Settings > Privacy and Security > Cookies and Site Data
- Apple Safari: Preferences > Privacy > Manage Website Data
- Microsoft Edge: Settings > Cookies and site permissions > Manage and delete cookies
Important: Disabling essential cookies may impair the functionality of our website, including the ability to add items to your cart or proceed to checkout.
Third-Party Opt-Out Links
- Google Analytics: Opt-Out Add-On
- Google Ads: Ad Settings
- Meta/Facebook: Ad Preferences
- Network Advertising Initiative: NAI Opt-Out
- Digital Advertising Alliance: DAA Opt-Out
9. Your Rights
Depending on your jurisdiction, you may have the following rights regarding cookies and personal data:
- Right to Know: You have the right to know what personal information we collect through cookies and how we use it.
- Right to Delete: You have the right to request deletion of personal information collected through cookies.
- Right to Opt-Out: You have the right to opt out of the sale or sharing of your personal information through cookies.
- Right to Withdraw Consent: You can withdraw your cookie consent at any time without affecting the lawfulness of processing before withdrawal.
To exercise any of these rights, please contact us at info@gabbyfitness.com.
10. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, applicable laws, or our business practices. When we make material changes, we will update the "Last Updated" date at the top of this page and display a prominent notice on our website.
11. Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
Gabby's Fitness
2207 S 57th Ave, Cicero, IL 60804, United States
Email: info@gabbyfitness.com
Phone: +1 (708) 863-9245